Swallows and Daggers started life as a digital labour of love with the original blog documenting and dissecting classic american tattooing. From these small viral roots grew a community of like minded misfits, shaping and influencing the evolution of the brand. We garnered a global audience – through vast and varied daily content, the s&d website became a reference point for artists, brands and tattoo aficionados alike. In the process we broke down tattoo culture for anyone who had respect for the craft but not the access to the knowledge. Soon, a physical zine evolved out of the website, followed by a series of collaborative t-shirts with artists Simon erl and matty d’arienzo.
Since the 2000's swallows and daggers has offered a fashion collection riffing off our obsession with tattoo culture, taking inspiration from artistry of the skin onto the cloth. Alongside our mainline collection, we’ve facilitated small, exclusive drops with some of the most exciting names in the industry. From Ross Hell to Ashley Love and most recently jack the grim. We have always intended to create a product that provokes and amuses offering a slice of off-beat original style.
2020 has been a hard year for all. We’re not going to pretend that as a small business the events of this year have passed us by. We’ve taken the time to pause, reflect and reset. All our clothes are now created from certified organic cotton with each piece cut, sewn and printed in association with our longstanding well trusted factory in Turkey. If you have any questions about our process, then please ask. We are committed to complete transparency over our process, from cotton field to your back. At Swallows and Daggers we represent the freaks, the geeks, the weirdos, the misfits, the drop outs and the ne-er do wells. The misunderstood, the misanthropic, the dreamers, the artists, the scarred, the brave and the unique. S&D has always been a labour of love, we’ve never lost that spirit. We’re going to keep evolving and hopefully bring you all along for the ride.